Top Rated on Upwork · Shopify & AI developer · replies within 4 hours
Shopify · Online Store 2.0
I build and redesign Shopify themes the way the platform intends: Online Store 2.0, JSON templates, and sections that merchants can edit themselves. A recent redesign for a European fitness brand (Inversia) used clean sections with no page builders.
Starting at $1,800 · estimate after a read-only look at your store
What you get
Whether you are starting from scratch or your current theme has become a patchwork of apps and hacks, I design the structure first (collections, product pages, cart) and then build it as reusable sections. You get a theme that matches your brand instead of a template with your logo on it.
Every section gets sensible settings and presets, so adding a promo banner, a FAQ block or a new collection layout is a few clicks in the theme editor. I document what each section does so nobody has to guess.
Images are sized and lazy-loaded properly, scripts are deferred, and apps that are not earning their keep are flagged. Mobile is the starting point, not an afterthought.
Work happens on a duplicate theme, tracked in Git, with a backup before anything touches production. Every task ends with a short handoff note: what changed, which files, and how to undo it.
What moves the price
The number of page templates, custom sections and integrations, and whether content needs moving from an old store. After a read-only look at your store you get a realistic estimate, not a range designed to bring you in. Ongoing work is $35/hour on Upwork.
Tell me what you need. You get an honest estimate after a read-only look at your store, and you pay nothing for the conversation.